Paid social advertising, accountable to sales
Ads that bring customers,
not followers.
GrayScale Growth plans, runs and optimises Facebook and Instagram ad campaigns for retailers and service businesses.
META ADS · LEAD GENERATION · RETAIL & SERVICES
The approach
Decisions tied to data, not to a feeling.
Most ad accounts fail for boring reasons: the wrong objective, no tracking, creative that was never tested. We fix the boring things first.
Audit before spend
We look at what you sell, what a customer is worth and how people actually contact you, then set a target cost per enquiry before a single ad runs.
Test small, scale what works
Several creatives and offers go live on a small budget. The ones that bring enquiries get more money. The rest get switched off.
Report what matters
Reach and likes are not the job. We report spend, enquiries and cost per enquiry.
What we do
Ads are the start. Enquiries are the point.
Media buying
Campaign structure, audiences, budgets and bidding on Meta, managed daily.
- Lead, message and sales objectives
- WhatsApp and Messenger click ads
- Retargeting of visitors and enquiries
Creative & offers
The ad is the hook. We write the copy, build the visuals and shape the offer so people have a reason to act now.
- Image and short video ads
- Offer and headline testing
- Product and promo creatives for retail
Tracking & measurement
Pixel, conversions and lead tracking set up correctly, so every enquiry can be traced to the ad that produced it.
- Meta pixel and conversions API
- Lead form and WhatsApp tracking
- Cost per enquiry and break-even maths
Ongoing management
Daily checks, weekly optimisation, monthly strategy. Budgets scale when the numbers earn it.
- Creative refresh before fatigue
- Scaling plan tied to results
Our edge
Built for businesses that sell by conversation.
Retailers and service businesses rarely close a sale on a website. They close it on WhatsApp, on the phone or in the shop. Our campaigns are built for that, not for an ecommerce checkout.
Ads send people to WhatsApp, Messenger or a lead form, where your team already closes sales.
We work out the cost per enquiry your margin can afford, then build to beat it.
Start with a short application.
Tell us about your business and how customers reach you. We’ll get back to you.